One of the most in depth logo idents I made so far. It tells so much in so little time. It’s about company who’s job is making underground constructions across the globe. First you have pyramid which transforms into plain triangle representing mountain. Letter “C” drills a tunnel while “ME” comes behind the globe to join with “S” telling how it’s global company. It’s so rewarding to make logo animation not only look good but to have meaning and story behind it. My job was that easier here because logo was build to tell story which I brought to life.
Copyrighting, Storyboard, Graphic design: motionstory
Motion design / Animation: Marko Ivezic
Music: from stock site